Publisher  H.Thompson

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This newsletter is dedicated to those of you that are serious about earning a living online

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I encourage your questions, suggestions, comments, and feedback. I will also address your concerns as well in upcoming newsletters.

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Advertising Using Power Words
by H. Thompson

Power words are action verbs that help to create impressions and images in minds, expectations for the person hearing them, and help create emotional reactions.

Words cannot only influence the minds of people but can completely change their perception abut a particular thing. Words have the persuasion power to entice and motivate. They are used by the politicians, public relations personals, and even by parents to pass on their message. These words are known as power words and they can do wonders when used in advertisements, or for politicians the words politicians use I call them hot air words.
Case in point; change spending to investments now what is your perception?

New or improved words create a sense of curiosity. The customers get an impression that the product is something that is different from others and he tries to get it before anyone else does so as to have edge over others. The laundry products have always been advertised as new and improved, from years. Although it can be either new improved version of the existing product, but the power of both the words and the product reinforces each other’s strength.

Take for instance the line ‘Money back guarantee’, these power words helps gain the trust of the customer. It is a must to print these words at the closing line of an advertisement. After this sentence, the methods of payment and how money will be returned if the customer is not satisfied should be stated.

Most of the successful advertisements have a little known secret that surely generated curiosity within the reader. People are knowledge thirsty, they want to know what others do not know. They think that there is some vital information they are missing because of which they haven’t gained success in something particular.

Words ‘Insider say that’, is similar to ‘secret’. It gives out information from some expertise that is still unknown to the outside world and only if the customer gives money, information will be divulged to him.

Free word in the headline of the message simply does wonders. The reader easily absorbs the message, but if the company tricks the customer into paying money for something, which was supposed to be free, the trust of the customer is lost instantly. They will never be back.

You is a very important word to be used in an advertisement. It directly points out the advantages to the customer, if he buys a particular product or service. Step into the shoes of the customer and try to note down the points which will be of benefit and what points will decrease the interest. The advantages then should be referred to the customer by addressing them with ‘you’. The customer feels that he is being directly talked to.

The word ‘Immediately’ rings in the emergency. It can be interpreted as ‘Don’t wait any longer, get it now!’ This motivates the customer to take some necessary and quick action.

Power in itself is a powerful word. Give that power to the consumer and see the magic. This gives the consumer a feeling that he can get possession of something that he lacked till now and this could make him achieve the impossible.

The basis of a successful advertisement is to understand the consumer’s needs and then design the advertisement accordingly. Just stating the advantages of using the product or service of the company isn’t enough. Sentence should be so designed that the customer should see his advantage in the product. For example, when advertising for a digital camera, just stating that the in-built memory of the camera is of 3 GB, won’t do the trick. Instead, the sentence should be changed to ‘enough memory to store 750 pictures or 150 videos’. The solution to the problem of the customer is reflected in this sentence. Ideas can be taken from advertisements of other similar brands like how the sentences are written and placed in an advertisement. After the sentence framing, adding power words to spice up the advertisement will definitely make a winning ad campaign.

When using words, one of the major considerations must be how to achieve the most impact upon your audience. If the words chosen do not have an effect then there really isn't much point in saying or writing them.

Don't use vague and abstract words. They muddle your meaning and confuse your listener.

Don't talk down to your listener by using pompous and pretentious words. Be direct; don't bluff or beat around the bush.

Obviously some words have built-in reactions: mother, patriotism, truth, God, vomit, dentist. Whether someone is for or against any of the concepts represented by those words, nonetheless there is an emotional reaction.

Perhaps one of the most valuable words to learn how to use is "you." When you use the word "you" instead of a more general word like, "people," there is a stronger sense of identity. Your listener will be more tuned in to what you are saying.

With so many words in the English language to pick from, you must be very particular about which ones to use. Some will grab attention more than others. The following sixteen words are commonly used to effectively sell a product:

1. Benefit
2. Money
3. Easy
4. New
5. Free
6. Now
7. Fun
8. Proven
9. Guarantee
10. Results
11. Health
12. Safe
13. How to
14. Save
15. Love
16. You/Your

Writing A Good Headline For Your Advertisement
by H. Thompson

Do you recognize the importance of writing headlines for internet marketing? A headline can make or break your website and also perform a variety of SEO functions. Let’s take a closer look at the value of an effective headline and tips on how to write one.

In terms of search engines the headline text, denoted by a bigger font size, is given greater importance than other text on the page for search engine indexing purposes. The words in the headline are those grabbed by search engines and placed at the forefront of the short descriptor on the results page.

For human visitors, the headline functions as a virtual calling card. It immediately lets visitors know what type of content to expect and pulls them in, encouraging them to read further. When they find your web page through a search, they often only see the headline along with a short line of text; obviously the headline could encourage them to click through to your URL or move on.

There is no denying the fact that the success of an advertisement lies mostly in the headline. The headline should attract the reader and make him read the rest of the advertisement. The headline should be simply catchy and various key points should be embedded when deciding on the headline for the ad.

The headline should catch attention of the eye at the first glance. Words in headlines should act as tags for the advertisement. It should say it all about the content that follows. If a company is selling reasonably priced furniture, the headline of their advertisement should be ‘Durable furniture for less price’. This headline will attract the right customers who are on a look out for durable furniture as well as low cost furniture. If the customers to be reached belong to a category that are interested in decorating their house with beautiful furniture and aren’t concerned about the price to get the right look, then the headline can be ‘Change how your house looks by our oriental furniture’. Anything other than the prospects interest should not be included in the headline. If both men and women can use a product, both of them should be referred to in the title, missing out even one of the category is like losing a huge number of potential customers.
 
The title should be instant product seller. According to a research, five times more readers read just the headline when compared to those who read the complete advertisement. So the investment is of no use, if the title isn’t good enough to sell the product. There can be a possibility that the content of the ad isn’t strong enough. All the harm can be undone by having a powerful headline.

The headline should be centered on the product and not the company that is selling the product. The customer’s interest should be reflected and he should feel that he is directly addressed. Start with ‘you’ and not ‘we’. So if the client specified on mentioning the company’s name, don’t start the sentence with it. For example, instead of writing ‘Tylenol – solution for sever cold ’, write ‘Got sever cold? Try Tylenol’. Never forget to mention the name of the product in the headline. The product name should be of top priority.

A snapshot of the benefits of the product should be given in the headline. This is an important quality of a well-phrased headline. The customers look out for advantages when he thinks of buying a product. Keywords like whiter teeth, nutritious cereals, or miraculous growth should be incorporated in the title.

If in calculating all these factors have made the headline long, it should be remembered to write the product advantages in bold. If a visual is placed in the advertisement, it will be a good complement. As a picture speak thousand words. But care should be taken that the headline should say some part of the story and the visual should say the rest. Don’t repeat the headline or the picture.
 
Too much of cleverness should not be applied to design a headline. There are nearly five hundred advertisements in a local newspaper on weekends. A regular reader reads the headings of all of them. He will be able to classify between a false heading and a genuine heading. No false promises or information should be included in the headline. Over smart headlines are good for award competitions, but don’t really work with the savvy customers
 
The headline should give out a positive feeling to the reader. Negativity should be totally excluded as it not only creates a negative impression but the mind will also be not receptive friendly. It sometimes confuses the mind and it interprets a negative meaning of the message being delivered. Confidence should be reflected in the headline. Don’t include any doubtful words like if and but. Conditional phrases are a strict no. The sentence should be in present tense, instead of past or future.

Headlines that include awesome adjectives tend to attract a lot more interest / clicks / retweets / links than those that avoid them. For example, ’16 bitchin shortcuts and commands for Twitter’ beats ’16 shortcuts and commands for Twitter’. Adjectives can be highly persuasive. Try to incorporate them into your headlines.

The Look Before You Leap Into That Headline rule
Any self-respecting writer will check out Google before deciding on a headline. What do you want to rank well for? What does the competition look like? What’s the search volume looking like for the query you’re aiming to reflect? How can you stand out from the noisy crowd?

The Keyword Phrases rule
I optimize my headlines around keyphrases, rather than individual keywords. Front load keyphrases for maximum impact.

The One Line Headlines rule
I tend to use maybe six to ten words in a headline, to try to keep it on a single line. Nothing is worse than overdoing it by one word, which appears as an ‘orphan’ on the second line. This is mainly for aesthetic reasons.

Above everything I have said, always and I do mean always Tell the truth. At least tell
your perceived truth.

Sample Headlines

For some, true freedom is defined as being “able to do what you want, when, with whomsoever, wherever and however you want”. Others described it as ‘being able to wake up when you finished sleeping!”. The most common road taken to such freedoms as described above is by becoming an entrepreneur.

There are generally four major benefits of being an entrepreneur. They mostly explain why anyone would want to face the risk and frustration of owning a business. Starting a new business involves investing in substantial resources, chief of which is money. The initial learning curve is steep, many things can go wrong and a new business owner has to learn things fast to avoid failure.

So what are the benefits of becoming an entrepreneur, to make all the frustrations and risks worth taking? Often, the best reason is being able to explore your true passion. (As opposed to dragging yourself everyday to a dead-end job) It may seem silly but sometimes this motivation alone would motivate a person to persist against great odds, when others give up, in the pursuit of his goals.

Secondly, desiring to be your own boss is a great motivation to start an enterprise. This is particularly if you are a self-reliant and independent person. To you, life is a risk and a business is no different. Thus ‘calling your own shots’ is very important and being an entrepreneur allows this.

Of course, if your business is successful, you would earn uncommonly more money than most. This would allow you to live a lifestyle associated with material wealth and success. Successful people are admired for their lifestyles; this reason, by itself, gives enough incentives for anyone to become an entrepreneur.

Should you make a lot of money and know how to turn them into solid assets, then your life of never having to worry about money i.e. financial freedom is achieved. Now, your assets would work for you; making you all the money you need. This reason alone would drive most men to take the risk of starting a new business.

To avoid the many risks and heavy outlays, many are now turning to Internet Marketing as the way to being an entrepreneur. Starting an internet marketing business mostly involves investment in time and can be done part-time.

Wishing you all the best in your quest!
 

My Final Thoughts: The person who can understand and act upon opportunities is the one that succeeds in life. We speak too much about being there at the right time and the right place, but what does this really mean? What happens to those who aren’t there at the right time and the right place? Don’t they get their opportunities?  Just a pondering thought......

 

To succeed in life in today's world, you must have the will and tenacity to finish the job.

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