You don’t
have to be a
tech wizard
to remove
and avoid
spyware.
Let me show you how, - Say No To The Hackers And Spy’s, And Keep Your PC
Safe From
All
Interruptions, Popups and
Scam’s
Marketing
Wisdom: Reinvent
yourself
continually.
Leverage your
assets and your
skills. Keep
pushing the
envelope.
Whatever you do,
do it better
tomorrow.
Practice
everlasting
enhancement of
what you
deliver.
My Observation:
People
today, regardless
of their station
in life, are
inundated with
negativity from
special interests,
from society's
underbelly, from
wild-eyed radicals
with nothing to
lose, from
downsizings and
mergers, from
inhumane
unprincipled acts
in defiance of
decency – and
callous disregard
for valid
interests.
Maybe I should put
my rose colored
glasses back
on.....
Advertising
Using Power
Words
by H.
Thompson
Power words
are action
verbs that
help to
create
impressions
and images
in minds,
expectations
for the
person
hearing
them, and
help create
emotional
reactions.
Words cannot
only
influence
the minds of
people but
can
completely
change their
perception
abut a
particular
thing. Words
have the
persuasion
power to
entice and
motivate.
They are
used by the
politicians,
public
relations
personals,
and even by
parents to
pass on
their
message.
These words
are known as
power words
and they can
do wonders
when used in
advertisements,
or for
politicians
the words
politicians
use I call
them hot air
words.
Case in
point;
change
spending
to
investments
now what is
your
perception?
New or
improved
words create
a sense of
curiosity.
The
customers
get an
impression
that the
product is
something
that is
different
from others
and he tries
to get it
before
anyone else
does so as
to have edge
over others.
The laundry
products
have always
been
advertised
as new and
improved,
from years.
Although it
can be
either new
improved
version of
the existing
product, but
the power of
both the
words and
the product
reinforces
each other’s
strength.
Take for
instance the
line ‘Money
back
guarantee’,
these power
words helps
gain the
trust of the
customer. It
is a must to
print these
words at the
closing line
of an
advertisement.
After this
sentence,
the methods
of payment
and how
money will
be returned
if the
customer is
not
satisfied
should be
stated.
Most of the
successful
advertisements
have a
little known
secret that
surely
generated
curiosity
within the
reader.
People are
knowledge
thirsty,
they want to
know what
others do
not know.
They think
that there
is some
vital
information
they are
missing
because of
which they
haven’t
gained
success in
something
particular.
Words
‘Insider say
that’, is
similar to
‘secret’. It
gives out
information
from some
expertise
that is
still
unknown to
the outside
world and
only if the
customer
gives money,
information
will be
divulged to
him.
Free word in
the headline
of the
message
simply does
wonders. The
reader
easily
absorbs the
message, but
if the
company
tricks the
customer
into paying
money for
something,
which was
supposed to
be free,
the trust of
the customer
is lost
instantly.
They will
never be
back.
You is a
very
important
word to be
used in an
advertisement.
It directly
points out
the
advantages
to the
customer, if
he buys a
particular
product or
service.
Step into
the shoes of
the customer
and try to
note down
the points
which will
be of
benefit and
what points
will
decrease the
interest.
The
advantages
then should
be referred
to the
customer by
addressing
them with
‘you’. The
customer
feels that
he is being
directly
talked to.
The word
‘Immediately’
rings in the
emergency.
It can be
interpreted
as ‘Don’t
wait any
longer, get
it now!’
This
motivates
the customer
to take some
necessary
and quick
action.
Power in
itself is a
powerful
word. Give
that power
to the
consumer and
see the
magic. This
gives the
consumer a
feeling that
he can get
possession
of something
that he
lacked till
now and this
could make
him achieve
the
impossible.
The basis of
a successful
advertisement
is to
understand
the
consumer’s
needs and
then design
the
advertisement
accordingly.
Just stating
the
advantages
of using the
product or
service of
the company
isn’t
enough.
Sentence
should be so
designed
that the
customer
should see
his
advantage in
the product.
For example,
when
advertising
for a
digital
camera, just
stating that
the in-built
memory of
the camera
is of 3 GB,
won’t do the
trick.
Instead, the
sentence
should be
changed to
‘enough
memory to
store 750
pictures or
150 videos’.
The solution
to the
problem of
the customer
is reflected
in this
sentence.
Ideas can be
taken from
advertisements
of other
similar
brands like
how the
sentences
are written
and placed
in an
advertisement.
After the
sentence
framing,
adding power
words to
spice up the
advertisement
will
definitely
make a
winning ad
campaign.
When using
words, one
of the major
considerations
must be how
to achieve
the most
impact upon
your
audience. If
the words
chosen do
not have an
effect then
there really
isn't much
point in
saying or
writing
them.
Don't use
vague and
abstract
words. They
muddle your
meaning and
confuse your
listener.
Don't talk
down to your
listener by
using
pompous and
pretentious
words. Be
direct;
don't bluff
or beat
around the
bush.
Obviously
some words
have
built-in
reactions:
mother,
patriotism,
truth, God,
vomit,
dentist.
Whether
someone is
for or
against any
of the
concepts
represented
by those
words,
nonetheless
there is an
emotional
reaction.
Perhaps one
of the most
valuable
words to
learn how to
use is
"you." When
you use the
word "you"
instead of a
more general
word like,
"people,"
there is a
stronger
sense of
identity.
Your
listener
will be more
tuned in to
what you are
saying.
With so many
words in the
English
language to
pick from,
you must be
very
particular
about which
ones to use.
Some will
grab
attention
more than
others. The
following
sixteen
words are
commonly
used to
effectively
sell a
product:
1. Benefit
2. Money
3. Easy
4. New
5. Free
6. Now
7. Fun
8. Proven
9. Guarantee
10. Results
11. Health
12. Safe
13. How to
14. Save
15. Love
16. You/Your
Writing
A Good
Headline For
Your
Advertisement
by H.
Thompson
Do you
recognize
the
importance
of writing
headlines
for internet
marketing? A
headline can
make or
break your
website and
also perform
a variety of SEO
functions.
Let’s take a
closer look
at the value
of an
effective
headline and
tips on how
to write
one.
In terms of
search
engines the
headline
text,
denoted by a
bigger font
size, is
given
greater
importance
than other
text on the
page for
search
engine
indexing
purposes.
The words in
the headline
are those
grabbed by
search
engines and
placed at
the
forefront of
the short
descriptor
on the
results
page.
For human
visitors,
the headline
functions as
a virtual
calling
card. It
immediately
lets
visitors
know what
type of
content to
expect and
pulls them
in,
encouraging
them to read
further.
When they
find your
web page
through a
search, they
often only
see the
headline
along with a
short line
of text;
obviously
the headline
could
encourage
them to
click
through to
your URL or
move on.
There is no
denying the
fact that
the success
of an
advertisement
lies mostly
in the
headline.
The headline
should
attract the
reader and
make him
read the
rest of the
advertisement.
The headline
should be
simply
catchy and
various key
points
should be
embedded
when
deciding on
the headline
for the ad.
The headline
should catch
attention of
the eye at
the first
glance.
Words in
headlines
should act
as tags for
the
advertisement.
It should
say it all
about the
content that
follows. If
a company is
selling
reasonably
priced
furniture,
the headline
of their
advertisement
should be
‘Durable
furniture
for less
price’. This
headline
will attract
the right
customers
who are on a
look out for
durable
furniture as
well as low
cost
furniture.
If the
customers to
be reached
belong to a
category
that are
interested
in
decorating
their house
with
beautiful
furniture
and aren’t
concerned
about the
price to get
the right
look, then
the headline
can be
‘Change how
your house
looks by our
oriental
furniture’.
Anything
other than
the
prospects
interest
should not
be included
in the
headline. If
both men and
women can
use a
product,
both of them
should be
referred to
in the
title,
missing out
even one of
the category
is like
losing a
huge number
of potential
customers.
The title
should be
instant
product
seller.
According to
a research,
five times
more readers
read just
the headline
when
compared to
those who
read the
complete
advertisement.
So the
investment
is of no
use, if the
title isn’t
good enough
to sell the
product.
There can be
a
possibility
that the
content of
the ad isn’t
strong
enough. All
the harm can
be undone by
having a
powerful
headline.
The headline
should be
centered on
the product
and not the
company that
is selling
the product.
The
customer’s
interest
should be
reflected
and he
should feel
that he is
directly
addressed.
Start with
‘you’ and
not ‘we’. So
if the
client
specified on
mentioning
the
company’s
name, don’t
start the
sentence
with it. For
example,
instead of
writing
‘Tylenol –
solution for
sever cold
’, write
‘Got sever
cold? Try
Tylenol’.
Never forget
to mention
the name of
the product
in the
headline.
The product
name should
be of top
priority.
A snapshot
of the
benefits of
the product
should be
given in the
headline.
This is an
important
quality of a
well-phrased
headline.
The
customers
look out for
advantages
when he
thinks of
buying a
product.
Keywords
like whiter
teeth,
nutritious
cereals, or
miraculous
growth
should be
incorporated
in the
title.
If in
calculating
all these
factors have
made the
headline
long, it
should be
remembered
to write the
product
advantages
in bold. If
a visual is
placed in
the
advertisement,
it will be a
good
complement.
As a picture
speak
thousand
words. But
care should
be taken
that the
headline
should say
some part of
the story
and the
visual
should say
the rest.
Don’t repeat
the headline
or the
picture.
Too much of
cleverness
should not
be applied
to design a
headline.
There are
nearly five
hundred
advertisements
in a local
newspaper on
weekends. A
regular
reader reads
the headings
of all of
them. He
will be able
to classify
between a
false
heading and
a genuine
heading. No
false
promises or
information
should be
included in
the
headline.
Over smart
headlines
are good for
award
competitions,
but don’t
really work
with the
savvy
customers
The headline
should give
out a
positive
feeling to
the reader.
Negativity
should be
totally
excluded as
it not only
creates a
negative
impression
but the mind
will also be
not
receptive
friendly. It
sometimes
confuses the
mind and it
interprets a
negative
meaning of
the message
being
delivered.
Confidence
should be
reflected in
the
headline.
Don’t
include any
doubtful
words like
if and but.
Conditional
phrases are
a strict no.
The sentence
should be in
present
tense,
instead of
past or
future.
Headlines
that include
awesome
adjectives
tend to
attract a
lot more
interest /
clicks /
retweets /
links than
those that
avoid them.
For example,
’16 bitchin
shortcuts
and commands
for Twitter’
beats ’16
shortcuts
and commands
for
Twitter’.
Adjectives
can be
highly
persuasive.
Try to
incorporate
them into
your
headlines.
The Look
Before You
Leap Into
That
Headline
rule
Any
self-respecting
writer will
check out
Google
before
deciding on
a headline.
What do you
want to rank
well for?
What does
the
competition
look like?
What’s the
search
volume
looking like
for the
query you’re
aiming to
reflect? How
can you
stand out
from the
noisy crowd?
The
Keyword
Phrases rule
I optimize
my headlines
around
keyphrases,
rather than
individual
keywords.
Front load
keyphrases
for maximum
impact.
The One
Line
Headlines
rule
I tend to
use maybe
six to ten
words in a
headline, to
try to keep
it on a
single line.
Nothing is
worse than
overdoing it
by one word,
which
appears as
an ‘orphan’
on the
second line.
This is
mainly for
aesthetic
reasons.
Above
everything I
have said,
always and I
do mean
always
Tell the
truth. At
least tell
your
perceived
truth.
Sample
Headlines
"I bet
you would
have never
guessed it
either."
"I just
couldn't
believe
that it
really
happened."
"No one
could have
predicted
this."
"All of
the
experts
finally
agreed on
something."
"99% of
them were
wrong when
I asked
this
simple
question."
"I
shouldn't
be telling
you this."
"You've
been lied
to and now
the truth
is coming
out."
"Are you
making
this
mistake in
your
business?"
I have put together a Special FREE 21-Page Report, titled
"Headlines That Sell"
for you my subscriber
Includes dozens of headline templates
you can copy and paste onto your own sales letter or advertisements. Plus more on writing headlines included.
Live
your
dreams!
(as
Les
Brown
said),
but
what
are
your
dreams?
Your
dream
for
happiness?
Your
dream
for
success
-
personal
success,
career
success,
prosperity?
Your
dream
for
your
whole
life?
Your
dream
for
your
children
and
future
generations?
Your
dream
for
the
planet?
Dreams
are
important.
Without
dreams
to
guide
your
future,
you
become
lost,
and
your
every
choice
and
action
become
random
and
meaningless.
In the
words
of
Seneca,
"If a
man
does
not
know
what
port
he is
steering
for,
no
wind
is
favorable
to
him."
The
future
belongs
to
those
who
believe
in the
beauty
of
their
dreams.
-
Eleanor
Roosevelt
"4
Great
Reasons For
Becoming An
Entrepreneur"
by Lisa
Harmon
For some,
true freedom
is defined
as being
“able to do
what you
want, when,
with
whomsoever,
wherever and
however you
want”.
Others
described it
as ‘being
able to wake
up when you
finished
sleeping!”.
The most
common road
taken to
such
freedoms as
described
above is by
becoming an
entrepreneur.
There are
generally
four major
benefits of
being an
entrepreneur.
They mostly
explain why
anyone would
want to face
the risk and
frustration
of owning a
business.
Starting a
new business
involves
investing in
substantial
resources,
chief of
which is
money. The
initial
learning
curve is
steep, many
things can
go wrong and
a new
business
owner has to
learn things
fast to
avoid
failure.
So what are
the benefits
of becoming
an
entrepreneur,
to make all
the
frustrations
and risks
worth
taking?
Often, the
best reason
is being
able to
explore your
true
passion. (As
opposed to
dragging
yourself
everyday to
a dead-end
job) It may
seem silly
but
sometimes
this
motivation
alone would
motivate a
person to
persist
against
great odds,
when others
give up, in
the pursuit
of his
goals.
Secondly,
desiring to
be your own
boss is a
great
motivation
to start an
enterprise.
This is
particularly
if you are a
self-reliant
and
independent
person. To
you, life is
a risk and a
business is
no
different.
Thus
‘calling
your own
shots’ is
very
important
and being an
entrepreneur
allows this.
Of course,
if your
business is
successful,
you would
earn
uncommonly
more money
than most.
This would
allow you to
live a
lifestyle
associated
with
material
wealth and
success.
Successful
people are
admired for
their
lifestyles;
this reason,
by itself,
gives enough
incentives
for anyone
to become an
entrepreneur.
Should you
make a lot
of money and
know how to
turn them
into solid
assets, then
your life of
never having
to worry
about money
i.e.
financial
freedom is
achieved.
Now, your
assets would
work for
you; making
you all the
money you
need. This
reason alone
would drive
most men to
take the
risk of
starting a
new
business.
To avoid the
many risks
and heavy
outlays,
many are now
turning to
Internet
Marketing as
the way to
being an
entrepreneur.
Starting an
internet
marketing
business
mostly
involves
investment
in time and
can be done
part-time.
Wishing you
all the best
in your
quest!
My
Final
Thoughts:
The
person
who can
understand
and act
upon
opportunities
is the
one that
succeeds
in life.
We speak
too much
about
being
there at
the
right
time and
the
right
place,
but what
does
this
really
mean?
What
happens
to those
who
aren’t
there at
the
right
time and
the
right
place?
Don’t
they get
their
opportunities?
Just a
pondering
thought......
To
succeed
in
life
in
today's
world,
you
must
have
the
will
and
tenacity
to
finish
the
job.
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In this video series you’ll be introduced to a
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They cover a wide range of
categories from photo and video sharing sites to business and family
oriented networks.