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A Run Down of the Types of Web based Ads

Not all ads are created alike, whether those ads are appearing in a magazine, newspaper, or on a bulletin board or television. Different types of ads are designed to create different effects, attract different types of responses and elicit different types of behavior. This is no less so the case with ads that appear on the web. The web has undergone a transformation where advertising is concerned and today the state of web-based ads is light years from where it started.

Following is a run-down of different types of ads and their various features.

Banner ads are the classic type of web ad. They tend to be static (or include rolling text or images), and they occupy one space on the web pages. The aim of the banner ad is simply to project a message and get the viewer to click on it for more information or the next step of the sales process.

Sidebar ads sit along one vertical axis of the page. They are larger – about two times larger – than banner ads, and they have the chief advantage of never leaving the page. As the viewer scrolls down the page, so does the ad. These ads are also more expensive than traditional banner ads.

Pop-up ads open in a separate page, typically on top of the content the viewer is trying to see. These ads, which many people find annoying, are meant to be intrusive and to force the viewer to act to either follow the ad’s link or cancel the ad.

Floating ads are a little like pop-ups only they are designed to be a little more visually clever. Their images often float out of the copy and then move off the page. These ads can be twice as effective as static ads in getting viewers to click on them.

“Television” ads. These ads look, act and run very much like ads you see on television. They have vignettes, complete with action and audio, and they are providing to be highly effective in promoting the desired viewer behavior.

All of these ads can be run separately or in combination. Some advertisers like to run both a television or floating ad and have related static ads running alongside the same page after the animated ads leave the page. It remains to be seen what the next generation of web based ads will look like, but one thing is certain. Advertisers love working with the web as a channel. They have better control over their costs and the effectiveness of the ad, and with new forms of ads coming on line, they increasingly have more creative control as well.

One of the quickest ways to make money on the internet is to build a list of prospects who are interested in making money online and who want to learn more from you. You build a relationship with them by providing quality content for them to read and watch and then promote useful products to them every so often. It really is as simple as that!
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