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Different Web Ads Serve Different Purposes

The web is grown tremendous as an adverting channel in the past decade. There is very little that is advertised in the traditional channels that is not also advertised on the web these days. Cars, legal services, toothpaste and dog treats, cereal and fine dining establishments all pay to advertise on the web.

If you are looking to market a product or service these days, you are probably evaluating the various pros and cons of advertising on the web. Many traditional advertisers have increasingly more larger portions of their ad budgets to the web, citing its more target nature, and effectiveness as an ad platform. There are various issues to consider when look at advertising on the web, and one of them the type of actual ad you chose to market your product or service.

One type of ad is called the sidebar ad. These ads are also called skyscraper ads, for the way the visual of them looks like a tall building standing on the side of the webpage. A sidebar ad, thus, is vertically oriented, running about 120 pixels wide and as much as 600 pixels high. Sidebar ads offer a few important advantages, the first of which is their size. They are typically around twice the size of a traditional banner ad, and sometimes larger.

But the other advantage is in the way they “stick” to the page. While you can scroll past a traditional banner ad, you cannot scroll a sidebar ad off of the page. This feature can be a significant advantage, because it means that viewers will have your ad in their range of vision the entire time they are on the page. So while they might initially not notice the ad as their eye searches for the content they are seeking, there is a greater chance that the ad will catch their eye as they scroll down the page.

The tradeoff for the larger size and greater “stickiness” of a side bar ad is there higher cost, relative to a banner ad. Sidebar ads typically have a click-through rate of about 1 percent, which is roughly twice that of a banner ad.

Getting to know the various tradeoffs involved with different types of web ads will help you to determine which type of ads will be the most effective and efficient for your advertising purposes. Sidebar ads can have a lot of advantages, and if the cost is justifiable, may be a great way to get the word out about your offerings.

One of the quickest ways to make money on the internet is to build a list of prospects who are interested in making money online and who want to learn more from you. You build a relationship with them by providing quality content for them to read and watch and then promote useful products to them every so often. It really is as simple as that!
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