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The Web All Advertising All the Time

For those who have been dismayed by the trend toward greater infiltration of the web by advertising, the future is not looking any brighter. In fact, the trend is toward ever increasing, some would say ever intrusive, forms and placements of ads on the web. Pop-up ads and floating ads and the newest twist: television ads have all been making their way in greater numbers to web pages everywhere.

And there are evolving ad strategies that are contributing to the trend toward greater pervasiveness of web ads. Some companies have begun producing what they call “takeover” campaigns, which are designed to take over a web site and cover it with their advertising messages. One other approach is similar. It is a multiple web ad approach that blankets a page or a portion of a site with different types of ads.

The advertiser might, under this approach, buy multiple banner and sidebars ads, two or three pop up ads and a floating ad. (A cornucopia of intrusion in the minds of some). All of these ads would be supplanted by a television ad. Television ads, for those new to the term, run and act just like regular television ads. The feature vignettes, motion and audio. But they have the added advantage of allowing viewers to click on the ad to learn more or make a purchase.

Companies that have traditionally funneled significant portions of their ad revenues to television are moving in increasing numbers to the web because of this added advantage. It is not possible to get a television viewer to push the dial on the remote to get more information (at least this technology is not currently widely available), so the web’s ability to facilitate further conversation with a potential buyer is a tremendous advantage in the minds of advertisers.

Perhaps the good news in all of this is that there are limits to how much advertising can go on a web page, both physical in terms of the page dimensions and psychological in terms of the viewers ability to tolerate and absorb the messages. At some point, where there are too many messages, people will just tune them out and not be able to absorb them. Where that point lies is a matter for debate between social scientists, advertisers and the web sites that gain their revenue through advertising dollars. Stay tuned for more.

One of the quickest ways to make money on the internet is to build a list of prospects who are interested in making money online and who want to learn more from you. You build a relationship with them by providing quality content for them to read and watch and then promote useful products to them every so often. It really is as simple as that!
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