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Website Advertisings Brief History Includes Rapid Evolutions

Print forms of advertising have been us with since print forms of communication have been with us. Hundreds of years. Over that time, slow changes have occurred as the commercial side of print publication of newspapers and magazines matured and publishers became increasingly sophisticated about the advertising side of their business. In the early years of newspapers and magazines, for the most part, the publications existed as a way to share news or information, and advertising was how the bills produced by creating the content were paid and profits made.

When advertising first came to web, it did so tentatively. Small banner ads were the first to appear on the occasional web page. The ads were relatively small and initially static and as such they mirrored newspaper ads. Soon after these ads began to appear with animated text, and at times, rotating images. But even these splashier ads were in relatively short supply compared today.

Today it is not unusual to find pages that are twenty to thirty percent covered in ads. And it is not unusual to finds pages filled with pop-up ads and ads that sit on the top of content. This latter type is perhaps the first type of ad that needs to be physically acted upon (canceled or clicked on) in order for the content to be viewable. This new type of ad has been both applauded for its inventiveness and criticized for its intrusiveness.

This new type of ad is emblematic of the changes that web based advertising have brought with them as they have continued to evolve from the early days of the net. Whereas in the past, journals were created to disseminate information, with ads providing the revenue, today sites are created as a platform for advertising and the content is published as means of attracting interest to the ads. Though certainly many content sites exist to provide news and information, the advent of sites that use content as a way to drive ad traffic is a relatively new development in the history of advertising.

It remains to be seen what develops next in the ongoing evolution of web advertising. Some complain that the web has gone too far, and the inundation of marketing on the web has left viewers overwhelmed with too many messages. But advertising has long been the target of complaints, and so far the complaints has done little to slow the pace of its development.

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