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Money To Be Made On
Ebay Part 4
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10 Sure-fire Ways to Kill Your eBay Business.
It's surprisingly easy to kill your eBay business, if you're not
careful - sure, you can start over from scratch without it costing
you anything, but do you really want to? Still, if you want your
business to end up dead in the water, here are some simple ways to
do it.
Lie about an item: Say it works fine when it sometimes doesn't
work. Say it's in perfect condition when it has a scratch. Your
customers will hate you!
Post whenever you feel like it: Make sure to leave your customers
hanging around, wondering when their item is going to turn up.
This makes sure they buy from someone else next time.
Let items end anytime: Few people will be around to care about
your auction if it ends in the middle of the night. Why go to the
trouble of working out whether auctions will end at a good time?
Don't bother with email: Customers are just timewasters anyway.
eBay businesses are supposed to run themselves! Never give
informed responses to questions about your item.
Sell rubbish: Really, it's just eBay. You can just sell any old
tat from the market for a 200% profit. Let quality be someone
else's concern - I mean, really, what do they expect for that
price?
Refuse to give discounts: You know what your items cost, you know
what your profit margin is going to be, and you're not going to
negotiate. Remember that giving customers special deals might make
them feel good and come back to you again.
Make your listings ugly: As many colours, flashing lights and
animations as possible will really give those customers a
headache. Write as much in CAPITALS!!!! as you can. Preferably
big, red capitals. Be sure to use the fonts Impact and Comic Sans.
For an extra special touch, see if you can figure out a way to add
some music.
Don't take photos: It's such trouble, after all. If buyers are
picky enough to actually want to see items before they bid on
them, then screw 'em, that's what I say.
Write short descriptions: Be as brief as possible, and use lots of
mysterious abbreviations. This obviously makes you look very cool.
You can even just write the title again in the description box.
Think of the effort you'll save!
Use reserve auctions: Now, this is a fairly controversial final
choice, but it really is one of the best ways to scare away your
customers. They'll see 'reserve not yet met', and click that
'back' button before you know it. Luckily, they can always bid in
a normal auction for the item somewhere else.
Now that you know the ten ways to kill your eBay business, how
about we explore what to do if you want to do the opposite, and
make a success of it? The next email will give you ten steps to
successful selling on eBay.
How a About 10 Steps to Successful Selling on eBay.
So you want to be a successful seller with your own eBay business,
do you? Here's a simple, ten-step path to eBay enlightenment.
Step 1: Identify your market. Take a while to
sit and watch for what sells and what doesn't out of the items
you're interested in. Any market research data you can collect
will be very useful to you later on. You'll probably see the
'sweet spots' quite quickly - those one or two items that always
seem to sell for a good price.
Step 2: Watch the competition. Before you
invest any money, see what the other sellers in your category are
up to, and what their strategies are. Pay special attention to any
flaws their auctions might have, because this is where you can
move in and beat them at their own game.
Step 3: Find a product: Get hold of a
supplier for whatever it is you want to sell, and see what the
best rates you can get are - don't be afraid to ring round quite a
few to get the best deal. If the eBay prices you've seen are
higher than the supplier's, then you're set.
Step 4: Start small: Don't throw thousands at
your idea straight away - get started slowly, see what works and
what doesn't, and learn as you go. Remember that it's very cheap
to try out even the craziest ideas on eBay, and who knows, they
might just work!
Step 5: Test and repeat. Keep trying
different strategies until you find something that works, and then
don't be ashamed to keep doing it, again and again. The chances
are that you've just found a good niche.
Step 6: Work out a business plan: A business
plan doesn't need to be anything formal, just a few pages that
outline the market opportunity you've spotted, your strategy,
strengths and weaknesses of the plan and a brief budget. This is
more for you than it is for anyone else.
Step 7: Invest and expand: This is the time
to throw money at the problem. Buy inventory, and start spending
more time on your business. Set a goal number of sales each week,
increasing it each time.
Step 8: Make it official: Once you've made a
few thousand dollars worth of sales, you should really register
yourself as a business. Don't worry, it's not expensive or hard to
do - a lawyer is the best person to help you through the process.
Step 9: Automate: You'll probably find that
you're writing the same things again and again in emails or item
descriptions. This is the time to give up on the manual method and
turn to automated software that can create listings for you, and
respond to completed auctions and payments with whatever message
you provide.
Step 10: Never give up: Even when it looks
like it's all going wrong, don't stop trying until you succeed. If
you keep working at it then you'll almost always find that you
make a real breakthrough just when things are starting to look
desperate.
Once you get into the swing of things, you might start thinking
that you should quit your job and take up eBay selling part time.
But it's not always as easy as that - there are all sorts of
factors that you need to consider.
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This video series will show you how to take any resell
rights or affiliate sales product, and set it up so that it
is ready to sell. After you view this video series, you'll
be able to take those resell rights products you have
collecting dust on your computer and turn them into
automatic cash generating machines.
Read more here >>
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