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It all starts when
some well-meaning (yet misdirected) person
encourages a budding internet entrepreneur to "start in a
niche they know alot about", or base
their business around "something they're
passionate about"... As horrible as it sounds - they've
unknowingly sent the hopeful
entrepreneur down a path of false expectations, poor results and
eventually - failure.
In fact, the myth of "do what you love and
the money will follow" has been responsible for more
failure than likely any other influence
- perhaps even more so than laziness or
a lack of perseverance, because the
simple truth of the matter is that the only way you're
going to have a real measure of
success on the net is if your business
is based around two crucial things:
1) Large Demand.
2) Buyers.
In other words -
you are never going to "make bank" by selling a$15 ebook about
growing square watermelons - even though that might
be a great passion of yours. The demand just isn't there.
Maybe there's a few searches a day on
Google for the topic, and perhaps there's some interest in the
online "gardening enthusiast" communities - but you'd be
hard-pressed to make even a few hundred dollars a month
from ebook sales.
Similarly, you aren't going to have a particularly easy time
making a full-time income by building
websites about "popular" topics like
humor, jokes, funny pictures and so on. And while there are many
ways to "monetize" your site (with AdSense, CPA Offers,
Banners, etc.), it takes literally
millions of website visitors to make even
just a few thousand dollars in markets like that. The
demand is huge - but the visitor value is extremely low...
Instead, if you want to make a substantial income online - you
need to tap into markets with tons of demand, where the
majority of the visitors are of great
*value* to you. In other words, you need traffic that
is ready to BUY (not just people
casually looking for "information").
Once you figure out how to get in front
of these people, the sky truly is the limit. In fact - did you
know that some affiliates make thousands of
dollars daily just by promoting a single product in a hot
market? In some markets there's actually so much demand that the
vendors are quite literally selling
hundreds of units per day. Digital
products, with practically zero overhead/delivery cost. But it all
comes back to tapping into *valuable* demand (not to be
confused with regular "demand"). In most cases, it takes no
extra effort or "skill" to market to a
valuable market than it does to struggle
along in a market that you're "passionate" about.
These two factors - demand and buying traffic - are what separate
the wannabe marketers from the true "players". Because
there's no real secret here - you just
need to sell what thousands of people
are already buying. You only need to do it in a way that's a
little different than the approach that
most marketers take.
The ball is now officially in your court. Are you tapping into
markets with massive, valuable demand?
Or are you struggling to simply make a few dollars occasionally
with a business that's based on your own passionate interests?
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